Read about some of the creative concepts we want to cover, and then fill out your checklist!
BRANDING
Company branding is a crucial aspect of any business as it helps to establish and differentiate the company’s identity in the market. A strong brand can create a positive impression on customers, increase brand loyalty, and ultimately drive sales.
To ensure a smooth and efficient branding process, we kindly request that our customers provide us with their existing logo in a file that has a transparent background. If you do not have a logo, we provide logo services for $500 for 3 logo options or you may find a logo creator on Canva or another logo generator.
Another crucial part of branding is the company’s chosen color palette. If you already have an existing color palette, please provide the hex color codes or RGB values.
If you do not have a color palette, we suggest that you look at other brands for inspiration or you can search color pallets which will give you color options that generally work well together.
Typically, you will choose one main color with one or two accent colors. Black and white are assumed accent colors.
TARGET AUDIENCE
Your target audience consists of the group of people who are most likely to buy your product or service. It is important to include information such as age, gender, location, income level, education, interests, and buying habits and any other information that you think would be beneficial to drive customers to your website.
Additionally, it’s important to consider any pain points or challenges that your target audience may face, and how your product or service can address those needs.
COMPETITORS
Please provide your top 3 competitors, be sure to highlight your brand’s unique selling points in comparison. It’s important to include details such as their market share, unique selling points, strengths, and weaknesses.
OBJECTIVES / GOALS
Are you looking to increase online sales, generate leads, or simply provide information about your products or services? Understanding your goals and objectives will help our team to develop a website that is tailored to your specific business needs and can effectively achieve your desired outcomes.
RESEARCH
Please take some time to explore a few websites that you like, and take note of what you admire about them. Specifically, focus on the elements that appeal to you the most, such as the photos, navigation, layout, colors, and any other features that you find noteworthy.
After reviewing a few websites, please choose three that you feel are the most compelling and jot down some detailed notes about why you find them appealing. This information will help us to better understand your preferences and vision for your website, and ensure that we create something that resonates with you and your target audience.
Tell us about your creative vision!
- Use the provided information as a reference guide to help you complete this form.
- Although answering all the questions is not mandatory, we highly recommend filling out the form as thoroughly as possible.
- Providing detailed answers will enable us to better execute your creative ideas.
